Hajizade Group Changes Name to Sāwol Communications

Hajizade Group, a communications company operating since 2012, has completed the legal process to change its name and will continue operating as Sāwol Communications Eurasia (known as Sāwol Communications Eurasia on its global website, www.sawolglobal.com). The name change is part of a consolidation strategy: the company now operates under the single international brand Sāwol Communications, which includes PR firms in the US, UAE, and Azerbaijan.
Hajizade Group was founded in Baku in 2012 as a small agency and has grown into a full-service public relations and communications company over the past fourteen years. By the end of 2023, it was recognized as the country’s largest PR firm. Its clients include organizations from Azerbaijan, the Caucasus, Central Asia, Eastern Europe, and the Middle East. The company has launched several social projects in Azerbaijan. The company’s founder, Ali Hajizade, has worked in PR since 2007 and has researched crisis communications and information warfare since 2008. He is a member of the Public Relations Society of America (PRSA) and the London-based Public Relations and Communications Association (PRCA), and a senior member of the E-Commerce & Digital Marketing Association.
The word “Eurasia” following the company name denotes the company’s area of ​​responsibility. From Baku, Sāwol Communications Eurasia will operate in Eastern Europe, Turkey, the Caucasus, and Central Asia, covering media relations, reputation management, crisis communications, and client support as it enters these markets. The group’s Dubai office covers the Gulf countries, while the American office covers North America. The three companies operate under the common Sāwol Communications brand, and each company’s clients have access to the group’s resources, including international media relations and expertise in the US and Gulf markets. For clients and partners, the name change has no effect: the legal entity remains in place, all existing contracts and obligations remain in effect, and the team and management remain the same. The company’s registered name is Savol Communications LLC; the V spelling reflects the Azerbaijani alphabet’s lack of a W. The company’s website is sawol.az; the previous address, hajizadegroup.com, redirects to it, and the previous email addresses still work.

About Sāwol Communications

Sāwol Communications is an international brand in the field of strategic communications and PR. The group is known for its unconventional approach to communications and its work on complex challenges: reputational crises, litigation, disinformation, and entering new markets. The name Sāwol originates from the Old English word meaning “soul.” The group’s motto is: Communication That Moves Decisions. Learn more at sawolglobal.com.